The Group’s mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people’s day-to-day lives. It achieves this by developing state-of-the-art technology and content-rich products that provide fun, fair, and safe betting and gaming entertainment to customers around the world.
The Group owns and operates internationally renowned brands including 888casino, 888sport, 888poker, William Hill and Mr Green. In addition, the Group operates the SI Sportsbook brand in the US in partnership with Authentic Brands Group.
Owning and developing its own technology enables the Group to create differentiated products, adapt to regulatory changes effectively, enhance customer safety, and respond quickly to new opportunities. Its product-leadership strategy is central to the company’s growth plans, providing safe, quick, content-rich and entertaining products that can be deployed to millions of customers, driving superior return on investment.
In addition to its technology leadership, the Group’s deep data expertise enables rapid data-led decision making, providing highly efficient marketing campaigns, ensuring its players are using its products safely, and providing the right content, to the right customers at the right time.