888’s mission is to develop state-of-the-art technology and products that provide fun, fair and safe digital gambling products to players globally
Owning and developing its own technology enables 888 to create differentiated products, adapt to regulatory changes effectively, enhance customer safety, and respond quickly to new opportunities. Its product-leadership strategy is central to the company’s growth plans, providing safe, quick, content-rich and entertaining products that can be deployed to millions of customers, driving superior return on investment.
In addition to its technology leadership, 888’s deep data expertise enables rapid data-led decision making, providing highly efficient marketing campaigns, ensuring its players are using its products safely, and providing the right content, to the right customers at the right time.
The Group is structured into two lines of business: B2C, under the 888 brands, and B2B, conducted through Dragonfish, which provides partners a leading platform through which to establish an online gaming presence and monetise their own brands.