888 aims to increase shareholder value through achieving profitable growth both organically, through the acquisition and retention of valuable players and partners, and through strategic acquisitions.


The strategy is underpinned by a number of core objectives:


  • Maintain and improve the position as a leading B2C operator
  • Become a leading B2B provider with a focus on new entrants and major opportunities
  • Make strategic B2C and B2B acquisitions to enhance market position
  • Stay on top of market trends and regulatory changes and exploit strategic changes rapidly
  • Remain the most responsible company in the sector