888 (LSE:888), one of the world's leading online betting and gaming companies, is pleased to announce it is among the first operators to have been awarded an iGaming licence by the Alcohol and Gaming Commission of Ontario ("AGCO").
The newly regulated market is set to launch on 4th April, with 888 ready to offer its leading, innovative and content-rich casino, sport and poker products to players located across the province, all powered by its proprietary technology.
The approval of the licence in Ontario is an important step in 888’s growth strategy, which focuses on expansion in attractive regulated markets, with Ontario representing an exciting long-term growth opportunity. 888 has strong brand awareness in Ontario and is looking forward to being able to leverage its full marketing expertise and focus on product leadership to provide exciting and locally relevant experiences for players.
Around the globe, 888 now holds licences in 19 locally regulated markets, including seven states in the US, with revenue from locally regulated and taxed markets representing 74% of 2021 revenue.
Itai Pazner, CEO of 888 Holdings Plc, commented:
We are delighted to have been awarded a licence by the AGCO and look forward to launching in the market when it officially opens. As a Group, our focus is on strengthening our presence and offer to customers across key regulated markets. To that end, Ontario represents an attractive long-term growth opportunity for 888 and this is an extremely strategically important milestone for us.
As we prepare for launch in the coming weeks, we are excited to bring all of 888’s leading products and games to new audiences across the province, providing our unique and differentiated experiences to players.”