888, one of the world's most popular online gaming entertainment and solutions providers, is pleased to announce it has today launched 888Casino in the regulated Portuguese market.
Following the Group’s launch in Sweden at the beginning of the year, the Portuguese market represents the 12th jurisdiction where 888 now holds an active licence. These two licence approvals represent important further progress against 888’s strategy to diversify its business across and expand in attractive regulated markets.
The launch of the 888Casino brand in Portugal will be followed by the launch of 888Poker in the market in the coming months. Poker players in Portugal will join the Group’s soon to be launched European interstate poker network that will pool poker players across the Portuguese and Spanish markets. This network will increase player liquidity and therefore offer greater availability of the games and formats that our customers from across a number of regulated European markets want to play.
Itai Pazner, Chief Executive Officer of 888, said:
This latest licence approval is another important step in 888’s growth strategy which is focused on diversification and expansion across regulated markets.
The launch of the flagship 888Casino brand in Portugal provides good growth opportunities for 888 and we are also very excited about the forthcoming launch of the Group’s European interstate poker network which will pool players across Spain and Portugal and deliver them a first-class poker experience on 888’s new Poker 8 platform.”