To ensure that we never stand still when it comes to safer gambling, the Group leverages the same unique technology, analytical capabilities and product development expertise that underpin the success of 888's gaming brands. One example of this, and reflecting our commitment to identify and prevent harm, is 888's in-house developed player behaviour monitoring technology, Observer.
Observer uses sophisticated algorithms to flag unusual or potentially concerning customer activity. This enables our highly trained safer gambling team to make the most appropriate interaction with the customer to help that individual make informed decisions about their gambling and, where appropriate, select the right tools to limit or prevent that customer’s activity.
Observer employs information from our customer database and measures changes in individual customers’ gaming behaviour, such as unexpected increases in time or money spent on the site. The system is programmed to identify several core behavioural triggers which, combined, can create possible red flags indicating potentially problematic behaviour.
During 2021, 888 introduced several new algorithms to Observer to better identify behaviours that signal potential risks, with Observer prompting 1.3 million customer interactions during 2021, reflecting our proactive policies to identify potential harm and intervene as early as possible.