To ensure that we never stand still when it comes to safer gambling, 888 leverages the same unique technology, analytical capabilities and product development expertise that underpin the success of 888's gaming brands. One example of this, and reflecting our commitment to identify and prevent harm, is 888's in-house developed player behaviour monitoring technology, called the Observer.
The Observer system uses sophisticated algorithms to flag unusual or potentially concerning customer activity. This enables our highly trained safer gambling team to make the most appropriate interaction with the customer to help that individual make informed decisions about their gambling and, where appropriate, select the right tools to limit or prevent that customer’s activity.
Observer employs information from our customer database and measures changes in individual customers’ gaming behaviour, such as unexpected increases in time or money spent on the site. The system is programmed to identify several core behavioural triggers which, combined, can create possible red flags indicating potentially problematic behaviour.
During 2020, we continued to invest in developing the Observer to better identify and predict problematic and potentially problematic gambling before any harm is caused. Anticipating the potential impact that COVID-19 might have on our customers' lives, we proactively introduced several new algorithms to identify behaviours that might signal potential risks, for example, increases in a customer's gambling activity during a lockdown period.