Search

Safer
Gambling
Commitments

888’s objective, above all else, remains to ensure that all those who download the Group’s apps and visit our websites can do so in safety. We acknowledge the potential risks that online gambling can present and are committed to ongoing improvements to make gambling safer. We use technology as a force for good, giving customers transparency about their activity, and using sophisticated AI to detect and block harmful play.

We are convinced that the sustainability of our business rests on ensuring our customers are empowered to make safe and responsible decisions about their betting and gaming. We constantly ensure that those struggling to stay in control of their play receive the support they need. To realise this goal, we have set out eight Safer Gambling Commitments:

Culture of responsibility
Culture of responsibility
We are committed to change within our business, creating a culture of responsibility that ensures safer gambling and transparency is a priority for everyone in our business.
Central to 888’s strategy to deliver a safe place to play is ensuring we nurture and strengthen our culture of care throughout the business, thereby ensuring that safer gambling always remains a priority for all of our people.
Preventing harm
Preventing harm
We are committed to identifying those potentially at risk of harm and restricting and supporting them at the earliest point.
A critical pillar of being a safe place to play is knowing our customers (‘KYC’). This helps us achieve our goals of preventing underage gambling and protecting customers by identifying those potentially at risk of harm and interacting with them at the earliest point.
Raising standards
Raising standards
We are committed to collaborating with relevant stakeholders to develop a shared knowledge base and stronger overall standards for safer gambling.
888 is committed to further developing safer gambling initiatives and contributing to the continuous improvement of standards across the industry. To achieve this, we maintain a close dialogue and collaborate with relevant stakeholders, including regulators, industry bodies, peers and charities.
Research, Education and Treatment
Research, Education and Treatment
We are committed to continuous investment in programmes of Research, Education and Treatment (RET) to address gambling harm, and ways to help prevent it
888 is committed to ongoing investment in Research, Education and Treatment (RET), and continues to spend in line with its commitments with the BGC, with donations to non-profit authorities in several countries.
Transparency
Transparency
We are committed to ensuring customers have transparency about their gambling activity, with quick, simple and intuitive ways to monitor their activity in real time.
Empowering our customers and providing transparency about their activity is a core component of our safer gambling strategy. During 2020, 888 launched its Control Centre, a dedicated one-stop-shop for responsible gambling information and tools across all 888's websites and apps.
Staying in control
Staying in control
We are committed to providing the most advanced safer gambling tools.
As well as a commitment to transparency, 888 is committed to empowering our customers with the tools needed to ensure that they play safely. 888 provides its customers with a range of Safer Gambling Tools which include:
• self-deposit limits;
• 'take-a-break' restrictions;
• self-exclusion facilities;
• game time reminders;
• auto-play limits;
• a tool to cancel the option to reverse pending withdrawal requests.
Responsible Attitudes
Responsible Attitudes
We are committed to promoting responsible attitudes, providing information, education and encouragement to our players to gamble safely.
We are committed to fair marketing practices and regularly review our websites and those of our marketing partners to ensure that content meets our strict standards and guidelines. We invest in marketing that promotes safer gambling messages to our customers.
Continuous progress
Continuous progress
We are committed to continuous improvement, building a deeper understanding about the causes and markers of harm, and using this to drive continued positive change.
We are committed to building a deeper understanding about the causes and markers of harm and maintaining continued progress to create a safer environment. 2020 was a strong year of delivery against our commitments, with a further example being the roll-out of a new customer journey that is outlined below. We are determined that progress across all aspects of safer gambling will continue.

Underpinning our progress against each of these commitments, we leverage our unique technology and analytics expertise. We also make investments in our business to ensure continuous progress and work closely with relevant stakeholders, including regulators, industry bodies and charities, who share our vision for the continuous improvement of standards across the industry.

The 888
‘Observer’

To ensure that we never stand still when it comes to safer gambling, 888 leverages the same unique technology, analytical capabilities and product development expertise that underpin the success of 888's gaming brands. One example of this, and reflecting our commitment to identify and prevent harm, is 888's in-house developed player behaviour monitoring technology, called the Observer.

The Observer system uses sophisticated algorithms to flag unusual or potentially concerning customer activity. This enables our highly trained safer gambling team to make the most appropriate interaction with the customer to help that individual make informed decisions about their gambling and, where appropriate, select the right tools to limit or prevent that customer’s activity.

Observer employs information from our customer database and measures changes in individual customers’ gaming behaviour, such as unexpected increases in time or money spent on the site. The system is programmed to identify several core behavioural triggers which, combined, can create possible red flags indicating potentially problematic behaviour.

During 2020, we continued to invest in developing the Observer to better identify and predict problematic and potentially problematic gambling before any harm is caused. Anticipating the potential impact that COVID-19 might have on our customers' lives, we proactively introduced several new algorithms to identify behaviours that might signal potential risks, for example, increases in a customer's gambling activity during a lockdown period.

01
Gathering Customer Info
Gathering Customer Info
02
Measuring Behaviour Changes
Measuring Behaviour Changes
03
Red Flags
Red Flags
04
Team Investigation
Team Investigation
05
Customer Interaction
Customer Interaction
06
Choosing tools to stop gambling harm
Choosing tools to stop gambling harm

Customer Journey

1
Customer Registration
Customer Registration

Our safer gambling process starts as soon as a customer lands on our website. At registration we begin our process of knowing our customers by gathering information such as their occupation. Before a single wager has been placed, we take measures to protect the customer

2
Activity
Activity

An advantage of owning our own technology and being a purely online business is that we can capture an record every transaction, including deposits, withdrawal bets, wins, playing time. This allows us to formulate a level of risk using our propriety technology conducting behavioural analytics.

3
Behavioural Analytics
Behavioural Analytics

Our unique Observer technology identifies problematic gambling behaviour.

Risk are flagged to our specialist Safer Gambling team.

4
Interactions
Interactions

We are able to interact with customers in a number of ways, including popups, questionnaires, phone and email. Our safer gambling systems are integrated with our CRM tools to ensure that during interactions customers do not receive promotional emails or bonuses.

The Control
Centre

One of 888's most significant technology investments during 2020 was undoubtedly the launch of the Group's latest safer gambling innovation called the Control Centre in November. The Control Centre reflects our commitments to provide players transparency, and to provide the most advanced tools to our customers.

The Control Centre is a new customer-focused interface that we are introducing across 888's global websites to provide a "one stop shop" for safer gambling support. It is designed to enable customers to monitor their gambling activity through intuitively presented data, providing ground-breaking levels of transparency in real-time. In addition to easy to access information, the Control Centre provides a suite of simple and intuitive tools to control their activity. The Control Centre was developed over several months and reflects 888's ambition to go beyond what is merely required by regulation when it comes to safer gambling and to invest in user-friendly and safer gambling tools.

unsubscribing from marketing materials
unsubscribing from marketing materials
blocking certain games or products
blocking certain games or products
placing restrictions on activity, such as ‘take a break’ or self-exclusion
placing restrictions on activity, such as ‘take a break’ or self-exclusion
access safe gambling information.
access safe gambling information.