Who we are

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Who we are

We are one of the world’s leading betting and gaming companies. In 2022, the Group acquired the international (non-US) business of William Hill to create a global industry leader. Incorporated in Gibraltar, and headquartered and listed in the UK, the Group operates from offices worldwide and employs over 11,000 people globally.

The Group's mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people's day-to-day lives. It achieves this by developing state-of-the-art technology and content-rich products that provide fun, fair and safe betting and gaming entertainment to customers worldwide.

The Group owns and operates internationally renowned brands, including William Hill, 888casino, 888sport, 888poker, and Mr Green. In addition, the Group operates the SI Sportsbook and SI Casino brands in the US in partnership with Authentic Brands Group.

Our strategy

The Group’s mission is to lead the gambling world in creating the best betting and gaming experiences by developing state-of-the-art technology and products that provide fun, fair and safe betting and gaming experiences to players around the world.

Our board

A strong Board and experienced leadership.

Governance

Good corporate governance is essential to ensure our business is managed effectively for the benefit of all our stakeholders and the Group continues to adopt the principles of good governance by adhering to the requirements of the UK Corporate Governance Code.

Our history

The history of 888 and William Hill.

Our locations

Incorporated in Gibraltar, and headquartered and listed in the UK, the Group operates from offices around the world and employs over 11,000 people globally.

Our divisions

The Group’s operations are split into three divisions, all of which house world-class brands, and offer leading products to excite and engage our customers.