The Group’s operations are split into three divisions, all of which house world-class brands, and offer leading products to excite and engage our customers.

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UK&IRE

Our key brands in the UK are William Hill and 888casino, which, combined with our retail estate across Great Britain, offer exciting betting and gaming products both online and in-store to millions of customers each month. Our operation in Ireland is online only, and William Hill, the 888 brands   and Mr Green lead the way for us in this emerging market.

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International

Our International division serves customers in over 100 countries worldwide using our range of world-class brands, with a primary focus on our other core markets of Italy and Spain, together with exciting growth markets such as Canada, Denmark and Germany.

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US

Our US division houses our SI Sportsbook and SI Casino brands, operated in partnership with Sports Illustrated, focusing on engaging customers through integrated sports content and betting. We also run a B2B partnership with Caesars Entertainment to power the World Series of Poker brand across a unique multi-state poker network.