The Group’s operations are split into three divisions, all of which house world-class brands, and offer leading products to excite and engage our customers.

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UK&I Online

Our sports betting and gaming brands are some of the most popular in the UK&I market. William Hill and 888casino are our flagship brands here, offering market leading products to millions of customers every month.

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UK Retail

Our William Hill retail estate has been a permanent fixture on the UK high street for over 50 years. We now have a portfolio of over 1,350 shops offering exciting betting and gaming products to millions of customers all across the UK, complementing our online offering.

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International

We serve customers in over 100 countries worldwide using our range of world-class brands, with a primary focus on our other core markets of Italy and Spain, together with exciting growth markets such as Canada, Denmark, Germany, and the US.