In February the Group launched the SI Casino brand in Michigan.
In March the Group launched its Mr Green brand on a locally regulated basis in Germany on the 888 technology platform, following receipt of a German gaming licence.
In March the Group announced a strategic investment in 888AFRICA, a joint venture with a group of industry veterans focused on regulated African markets. The first four markets launched in September 2022.
On 1 July 2022, 888 completed its transformational acquisition of William Hill, combining two of the industry’s leading brands and becoming a global leader in betting and gaming.
Also in July, 888 completed the strategic sale of its entire Bingo business including the Dragonfish B2B operations enabling increased focus on the Group’s core betting and gaming products .
In April, Caesars Entertainment acquired William Hill. As part of the transaction, Caesars has stated that it will retain the William Hill US business but will look to sell the UK and international business.
In June, 888 announced a partnership with Authentic Brands Group, which owns the Sports Illustrated brand, to launch SI branded betting and gaming products in the US. The launch of SI Sportsbook in Colorado soon followed in September.
Also in September, 888 announced the proposed transformational acquisition of William Hill.
888 launched its ambitious ESG framework, "Made for the Future", and formalised its carbon reduction target, which aims to achieve net zero direct emissions by 2030 and across its entire operations by 2035.
In November, William Hill shareholders approved an offer for the company from Caesars Entertainment.
888 launched its proprietary sports betting product for the first time; rolled out Poker8; and launched the Control Centre, a new customer-facing, safer gambling product.
In January, the Group completed the acquisition of Mr Green & Co AB, a fast-growing European online gaming company, for c£242m. The acquisition enhanced William Hill's pan-European footprint, further increasing the Group's digital and international diversification of revenues.
In March, 888 acquired BetBright’s proprietary sports betting platform and technology, giving the Group complete ownership of its technology and product development across the full suite of sports and gaming products.
Following regulatory approvals, the Group completed the disposal of its Australian businesses to CrownBet Holdings PTY Limited for an enterprise value of A$300m, equivalent to an equity value of A$313.7m, with effect from 23 April 2018.
888 announced the acquisition of the remaining 53% interest in the All American Poker Network.
888 launched a new retro-themed casino brand, 777.
William Hill Sportsbook app passes 2 million downloads.
Acquisition of the outstanding 29% stake in William Hill Online from JV partner Playtech plc, Sportingbet's Australian business and Australian online betting business tomwaterhouse.com.
888 entered the regulated US online gaming market.
William Hill becomes the first European gaming operator to be awarded a full gaming licence in Nevada by the Nevada Gaming Commission, and accordingly completes the pending acquisitions of three US land-based businesses.
888.es launched in Spain and rapidly built a leading position.
Acquisitions of American Wagering, Inc., Cal Neva Sportsbook Operations and Brandywine Bookmaking in the US.
Sale of remaining 15 betting shops in the Republic of Ireland to Boylesports for €1.5m.
In March, 888 gained regulatory approval from the Nevada Gaming Control Board and the Nevada Gaming Commission.
In July, 888casino launched in the newly regulated Italian market.
William Hill sells the 50% stake of its joint venture in Spain to its partner Codere S.A. for €1, and William Hill Online establishes a new telephone betting operation based in Gibraltar.
888 completed a brand refresh with its sub-brands refocused to reflect the four core gaming products — 888casino, 888poker, 888sport and 888bingo.
Sportsbook and online fixed odds games move to Gibraltar.
William Hill announces combining the online business with purchased assets from online software company Playtech, to create William Hill Online. New Sportsbook launches with Orbis Technology.
888sport was launched, meaning 888 offered all four key online gaming segments: Casino, Poker, Sports and Bingo.
888 acquires Globalcom Limited’s Bingo business, signed its first white label agreements and moved into the B2B arena.
The UIGEA was passed in the US in September, ceasing all activity with US customers.
William Hill purchases Stanley Leisure PLC's retail bookmaking ops in the UK, the Republic of Ireland, Jersey and the Isle of Man.
888 was listed on the Main Market of the London Stock Exchange and became a founding member of eCOGRA, the pre-eminent industry benchmark of consumer protection.
William Hill purchases the Brough Park Greyhound Stadium.
888 obtained a gaming licence in Gibraltar and moved its headquarters to the island.
William Hill floated on the London Stock Exchange on 20 June at an offer price of 225p per ordinary share. The offer was oversubscribed in excess of 10 times.
888 launched its second Casino product, Reef Club Casino, the 888.com brand and the multi-player online poker room, Pacific Poker.
William Hill launches an off-shore telephone betting service and is the first major bookmaker to offer a deduction-free betting service to UK-based clients via the internet.
William Hill launches the online casino.
A proposed stock market float was abandoned when the company was sold to Cinven and CVC Partners for £825m.
William Hill goes online with the launch of the betting service, Sportsbook.
Random Logic Limited was established in Tel Aviv providing research and development and marketing services to 888.
Nomura (through Grand Bookmaking Company Limited) purchases William Hill for £700m from Brent Walker.
888 was founded in the British Virgin Islands as Virtual Holdings Limited.
888’s Antiguan subsidiary obtained a gaming licence in Antigua and Casino-on-Net, 888’s platform and first proprietary product, was launched in May.
It becomes legal to accept football pools coupons in betting shops but the introduction of the National Lottery represented a threat to William Hill’s profitability.
Brent Walker purchases William Hill, which has 1,800 betting shops and the largest credit betting operation in the world.
Grand Metropolitan, owners of Mecca Bookmakers, acquires William Hill and merges the two companies under the William Hill name.
The number of betting shops in the UK peaks at 14,750.
Mr William Hill, the company’s original founder, dies, having retired from the business in 1970. The company becomes part of the Sears Holdings Group.
William Hill buys into betting shops and starts to acquire existing businesses. Acquisition becomes a major driver for the growth of the business over the next decades.
On 1 May 1961, betting shops become legal.
William Hill founded the business as a postal/telephone betting service.