The Group’s market share gains will be underpinned by our sources of sustainable competitive advantage, which act as strategic enablers. These are product and content leadership, world-class brands and customer excellence.
Product and content leadership
888’s proprietary technology across all products provides a clear strategic advantage for the enlarged Group over our competitors, and enables complete flexibility over the user experience. Our focus on clear product development principles allows us to offer best-in-class products, differentiated content and AI-powered personalisation.
Consumer technology businesses, from media and entertainment to travel and banking, are consistently innovating and raising standards. Customer expectations of what good product and technology look like constantly evolve, and the Group benchmarks itself against both its direct competitors and the broader digital entertainment landscape to ensure a consistently high quality of product.
The Group owns and operates some of the most recognised betting and gaming brands in our core and growth markets, including William Hill, 888, and Mr Green . We harness the power of our world-renowned brands, together with our highly effective, automated and flexible data-driven marketing machine, to acquire, retain and engage customers in a unique way.
Our distinctive and differentiated brands offer a unique ability to offer tailored and personalised products to different groups of players within the same market, ensuring we are capable of catering to a diverse set of customer needs, supporting our market share gains.
Understanding customer needs and building our product, marketing, and offers to create the best experiences possible is critical to our growth plans.
A key part of our relentless focus on customer experience is delivering quick and effective customer service. We are investing in this area all the time and through integration will be able to improve customer service even more, including increased automation and making use of our market leading chatbot.
In doing all of this we use technology as a force for good and focus on creating the safest possible gambling experience.