Our brands

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Our brands

888 holdings owns and operates several globally renowned sports betting and gaming brands, including William Hill, 888casino, 888sport, 888poker and Mr Green.

William Hill

William Hill, founded in the UK in 1934, is an iconic sports and gaming brand. Our retail heritage, with over 1,350 high street shops, is a key differentiator for us in the marketplace. In addition, following our digital expansion in 1998 we have continued to grow and modernise our presence both online and through our app. We operate globally, with our core markets being the UK, Spain and Italy. We have received multiple industry awards over the years, most recently being awarded Football Betting Operator of the Year and Marketing Campaign of the Year at the prestigious EGR Awards 2022. As a brand we celebrate the connections that groups of friends have through their mutual love of sport and gaming and are fully committed to enabling our customers to play in a positive and responsible way, with a range of tools and systems that help them stay in control.

William Hill

888casino

888casino was founded in 1997 as one of the first online casinos and has since grown to be a leading and multiple award-winning casino brand winning Casino Operator of the Year at the prestigious EGR Awards 2022. We offer well over 2,500 games, from a combination of top games providers and our own exclusive games developed in house by our Section8 studio. We also boast one of the largest selections of live casino tables in the world, and our casino has been enjoyed by more than 25 million players worldwide since launch. Under our Made to Play brand promise, we make brilliant moments of play by offering fun and safe casino experiences, putting player safety at the heart of everything we do.

888casino

888sport

888sport was established in 2008 and has become a reputable and trusted sports betting site across the world, including our core markets of the UK, Spain, and Italy. In a category that is largely dominated by a few well-established legacy brands in each market, we continue to position 888sport as a challenger brand by connecting with our players through an innovative, cutting-edge sports experience. We communicate through the same Made to Play brand promise and offer safe and enjoyable betting opportunities on a wide range of sports in all major markets.

888sport

888poker

888poker was launched in 2002 and has become one of the worlds most popular poker sites offering a world-class online poker environment that enables players of all abilities to enjoy games of their choice whether on mobile or desktop. We have received multiple awards in the category, again most recently wining Poker Operator of the Year at the EGR awards 2022. With millions of players from over 100 countries we offer a wide variety of games including Texas Hold’em, Omaha Hi-Lo, 7 Card Stud and other exciting variants like BLAST and SNAP fast-fold poker. We also host a series of live events across all our major markets, to enable our players to engage with the brand physically as well as online. Sitting under the 888 Made to Play umbrella, we ensure our customers are empowered to make safe and responsible decisions about their gaming.

888poker

Mr Green

Mr Green, launched in 2008, is one of the category’s most distinctive and premium online gaming brands. We offer a wide range of casino and slot games, both online and through our app, and in 2016 introduced our personalised sports betting experience. We have a strong European presence, particularly in the Nordic region in countries such as Denmark and Sweden. Our gentleman of online gaming, Mr Green is instantly recognisable in his iconic green suit and bowler hat. In 2017 we launched our innovative Green Gaming, a multi-award-winning way of helping our players achieve a healthy and positive playing experience, most recently being awarded the 2022 EGR Nordics Safer Gambling Operator of the year.

Mr Green