Former Broncos Player and Super Bowl Champion Rod Smith Places Ceremonial First Mobile Bet Ahead of Football Season
New Colorado Customers Will Get Up to a $500 Free Bet with First-Time Deposit
Today, William Hill US, America’s leading sports book operator, officially launched its highly-reviewed William Hill Sports Betting App and website in Colorado.
Available for use across the state, the mobile app (and companion website version) offers a seamless betting experience that is easy and fast. Built on William Hill’s proprietary platform, the sports betting app offers sports fans a broad and deep array of markets and bet types, including live game In-Play Wagering for their favorite college and professional teams. The app also includes multiple deposit and withdrawal options for customers, live scoring game-casts, and a quick and secure registration process.
"Colorado is home to some of the most dedicated sports fans in the country, who have been counting down the days until the NFL season begins," said Joe Asher, CEO of William Hill US. "We share in their excitement and look forward to introducing our mobile offerings to fans across the Centennial State."
Former Broncos wide receiver and two-time Super Bowl Champion Rod Smith placed the ceremonial first bet this morning. He placed a bet that the Broncos will win on Monday, along with a prop bet that Travis Kelce will score the first touchdown.
William Hill is offering a free bet up to $500 for new customers who make a deposit via the app or website. Customer deposits will be matched up to $500, with a minimum deposit of $50.
The William Hill Sports Book App in Colorado is available for download on any Apple or Android device from anywhere in the state or by visiting the website.
William Hill now offers mobile sports betting apps in five states (Colorado, Iowa, Nevada, New Jersey and West Virginia) and powers the trading services for the Rhode Island Lottery mobile app.
About William Hill PLC
William Hill PLC was founded in the UK in 1934 and is now one of the world’s leading sports betting and gaming companies. Headquartered in London, the company is listed on the London Stock Exchange (WHM). For more information, visit William Hill PLC.
About William Hill US
William Hill US, part of FTSE-listed William Hill PLC, is America’s #1 Sports Book operator. Established in 2012, the company has expanded from its birthplace of Nevada to operate in more than 150 locations across 12 states, and now takes one in every four sports bets placed in the country. William Hill US currently has operations in The Bahamas, Colorado, Florida, Illinois, Indiana, Iowa, Mississippi, New Jersey, Rhode Island, Washington, DC, and West Virginia. The company is also the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. Product and technology are core to William Hill’s growth strategy in the US, and it now offers industry-leading betting apps in Colorado, Iowa, Nevada, New Jersey and West Virginia. Continuing the innovative spirit of its founder William Hill, the company opened a sports book in the world-famous Capital One arena in 2020, becoming the first operator to offer sports wagering inside a US professional sports complex. For more information, visit William Hill US.
